
                              WILDERNESS BOOKS
                           651 MOUNT PLEASANT ROAD
                              TORONTO, ONTARIO
                                  M4S 2N2
                               [416] 322 7238


Here are some of the most stimulating, informative and helpful of the best 
recent business books from a wide range of outstanding publishers. Whether
you're in management, marketing, or sales, a CEO or a young man or woman just 
commencing your career, worried about "downsizing" and intent on increasing 
your knowledge and skills, or launching your *own* business, you'll find 
here practical books written by experts that will teach, guide and encourage
you in your own aspirations and growth. And, in todays's economic climate,
information, knowledge, insight and skill make the essential difference 
between a high-performing individual or company and one fated to be overtaken
and left behind in the business race!
 
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off to you promptly.   
  
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          *   A SELECTION OF THE BEST AND NEWEST BUSINESS BOOKS  *
     *****************************************************************
 
"BOGLE ON MUTUAL FUNDS" - John C. Bogle
Lauded as "the father of the index fund", one of the nation's most experienced 
authorities on mutual fund investing, John C. Bogle cuts through the hype and 
fads surrounding this alluring field to share his wealth of wisdom and 
experience. This comprehensive guide provides a solid framework for 
establishing a long-term investment portfolio based on sensible selections 
from among the thousands of stock funds, bond funds and money market funds 
available in this burgeoning industry. US$25.00 [Can$33.75]

"TRADER VIC - METHODS OF A WALL STREET MASTER" - Victor Sperandeo
During his highly successful career on Wall Street, Victor Sperandeo has 
developed a uniquely powerful investment strategy integrating knowledge of the
markets, technical analysis, odds and probability, fundamental analysis, 
economics, politics, and human psychology. Now in paperback, his best-selling
book shows investors how they can use his strategy to become *consistent* 
winners, even in inconsistent markets. "The ultimate Wall Street pro..." 
 - Barrons. PAPER. US$15.95 [Can$21.55]

"MARKETING MYTHS THAT ARE KILLING BUSINESS" - Clancy and Schulman
With unconventional solutions and counter-intuitive answers adaptable to 
almost any business situation, two of the most renowned marketing consultants
in America present radical new prescriptions to cure the death wish practices
and marketing malaise which debilitate today's business. Spiced with anecdotes
and examples from the authors' encyclopedic experience and research, this 
highly readable book is a bold blueprint for every marketer, big or small, 
urgently seeking mid-course correction. US$19.95 [Can$26.95]

"TECHNOTRENDS" - Daniel Burrus
Well known for predicting the technological future with extraordinary accuracy
and for making technology more accessible, Daniel Burrus introduces 24 break-
through technologies certain to revolutionize tomorrow's marketplace. Rather 
than offering "soft trends" that may or may not come to pass, it defines "hard
trends" that are fully predictable and that provide readers with specific new 
tools and rules for turning rapid change into an overwhelming advantage. "Must
reading!" - Kevin Blanchard, author of THE ONE-MINUTE MANAGER. US$25.00
[Can$33.75]

"SOAP OPERA: THE INSIDE STORY OF PROCTOR AND GAMBLE" - Alicia Swazy
As the maker of Ivory Soap, Tide detergent and Pampers, Proctor and Gamble is
a household name. But according to WALL STREET JOURNAL reporter Alicia Swazy,
behind the wholesome image of America's 13th-largest company is a control-
obsessed organization so paranoid that stock market analysts, employees and 
the chairman himself refer to it as "the Kremlin". Swazy's account of P&G's
cutthroat operations reveal the dirty tricks and the draconian mindset behind
the company with the "99.44/100% pure" facade. US$23.00 [Can$30.95]

"IT AIN'T AS EASY AS IT LOOKS: TED TURNER'S AMAZING STORY" - Porter Bibb
American hero and first citizen of the electronic global village, Atlanta's
Ted Turner is the founder of CNN, which today is more profitable and more
influential than any other television news network. Based on interviews with 
more than 250 of Turner's associates, friends and family, IT AIN'T AS EASY AS 
IT LOOKS examines Turner's public and private lives, from his relationship to 
his abusive father to his marriage to Joan Fonda. US$25.00 [Can$33.75]

"BREAKTHROUGHS!: HOW LEADERSHIP AND DRIVE CREATE COMMERCIAL INNOVATIONS THAT
 SWEEP THE WORLD [2nd Ed.] - Nayak and Ketteringham
Based on an international study of innovation, this newly-revised volume 
offers a riveting look at people who, by finding big needs and little openings,
filled them to make world-sweeping commercial innovations. From 3M's yellow 
self-stick notes to VCRs to compact discs, BREAKTHROUGHS! presents a 
fascinating examination of the very subtle patterns of success. "The authors 
have produced a book of considerable value. By uncovering the reality and 
destroying the myths and formulas, they've opened up the doors to the minds of
many." - Wall Street Journal. US$22.95 [Can$30.95]

"THE 12-HOUR MBA PROGRAM: THE KEY CONCEPTS AND TECHNIQUES IN A FRACTION OF THE
 TIME - Milo Sobel
A succinct, user-friendly guide that gives you the competitive edge, this 
handbook distils the essence of the MBA course of study and passes it along in
an understandable way. A guaranteed confidence and career builder, it 
demystifies the MBA credential, explaining all the key concepts and 
terminology of the program so that no one in business need ever be
intimidated again by MBA jargon or formulas. PAPER. US$13.95 [Can$18.85]

"WHEN WOMEN WORK TOGETHER: USING OUR STRENGTHS TO OVERCOME OUR
 CHALLENGES" - Carolyn Duff
From secretaries to CEO's, the very attributes that give women advantages in
the business world - caring, compassion, cooperation - can also cause 
difficulties for them and their co-workers. After surveying more than 500 
women and conducting in-depth interviews of women's attitudes toward their 
female co-workers, author Carolyn Duff now reveals how women can offer one 
another tremendous support toward both career and personal accomplishments
that can make work both productive and personally satisfying. PAPER.
US$12.95 [Can$17.50]

"HARDBALL FOR WOMEN: WINNING AT THE GAME OF BUSINESS" - Pat Heim
After 20 years of "progress", the portion of senior management that is female 
has increased by only two percent. Now international business consultant Pat 
Heim offers valuable insights into this imbalance as well as practical 
suggestions for overcoming it. HARDBALL FOR WOMEN shows how to read verbal and
non-verbal cues, how to be assertive without being obnoxious, how to take 
criticism objectively, and much more. Rather than advising women to act like 
men, Heims helps them understand men's rules and use them to meet their own 
goals. PAPER. US$11.00 [Can$14.85]

"THE ECONOMIST GUIDE TO BUSINESS NUMERACY" - The Economist
Given our national propensity for innumeracy, this timely and helpful book 
points out numerical errors common in the business world and shows business 
people how to work with numbers to plan, forecast and monitor their business.
Revealing exactly what is behind the numbers, it demonstrates how to use 
numerical techniques to solve everyday business problems - everything from 
calculating percentages and interest to evaluating competing business 
opportunities. PAPER. US$17.95 [Can$24.25]

"THE ECONOMIST GUIDE TO GLOBAL ECONOMIC INDICATORS" - The Economist
To succeed in business today, one must have a thorough understanding of 
economic figures and be able to grasp the real implications of the economic 
information released every day. This invaluable primer clearly explains each 
economic indicator and addresses the connections between different indicators.
Taking THE ECONOMIST's sweeping global view, this book shows business people 
how to understand economic information, determine its world-wide significance
and interpret it for their individual purposes. PAPER. US$17.95. [Can$24.25]

"THE COMPLETE BOOK OF CORPORATE LEGAL FORMS" - Daniel Sitarz
This cost- and headache-saving reference provides in one volume all the forms,
instructions and explanations necessary to meet the various legal requirements
of operating a corporation in all 50 states and Washington, D.C. Prepared in a
simplified format and in plain English, the forms in most cases may be 
prepared by business owners themselves, rather than by attorneys. Also 
invaluable for Canadian or other foreign companies planning to commence 
operations in the U.S. market. PAPER. US$18.95 [Can$25.60]

"HOW AND WHEN TO BE YOUR OWN LAWYER" - Quittner and Schachner
Over 25,000 lawsuits are filed every day in the United States - many without 
lawyers. HOW AND WHEN TO BE YOUR OWN LAWYER describes the workings of the 
legal system from state to state for anyone bringing a civil or small-claims
suit to court. From using a law library to filing a claim to going to trial, 
this invaluable guide explains every phase of the litigation process and 
offers sound strategies for those representing themselves in court. PAPER.
US$13.95 [Can$18.85]

"STRATEGIC COST MANAGEMENT" - Shank and Govindarajan
This indispensable guide - for every manager concerned with cost, strategy and
business engineering - demonstrates how strategic cost management, the first
analytical framework to relate meaningful accounting information to a firm's 
business strategy, is revolutionizing accounting practices in companies like 
Ciba-Geigy, Ford, Motorola, and Texas Instruments. Through value chain 
analysis, strategic positioning analysis, and cost driver analysis, a 
sustainable competitive advantage is at your fingertips. US$29.95 [Can$40.45]

"TEAMING UP" - Harshman and Phillips
The Industrial Revolution ushered in a new era of dizzying achievement 
throughout the American workplace. Now we are entering the high-tech "global
village" and many organizations are reacting to its lightning-fast changes 
with tools and practices that are no longer relevant. Focusing on why this is 
happening - and what can be done about it - two leading specialists in 
organizational change show how to understand where an organization is today, 
define where the organization wants to be tomorrow, and successfully manage 
change. PAPER. US$14.95 [Can$20.25]

"POSITIVELY OUTRAGEOUS SERVICE AND SHOWMANSHIP" - T. Scott Gross
Pizzazz! It's what separates today's corporate winners from the also-rans. Now
customer-service guru T. Scott Gross provides a dazzling array of ways to wow
customers and make sales sky-rocket. Gross reveals the secrets of adding 
personality-plus to any product or service, showcasing unconventional 
marketing techniques that really work. Chock-full of eye-opening interviews 
with top corporate showmen, here is the manual for executives who want to 
leapfrog over the competition by offering customers the added-value of 
industrial-strength fun. PAPER. US$12.95 [Can$17.50]

"THUNDER IN THE SKY" - translated by Thomas Cleary
Masterful translator Thomas Cleary [THE ART OF WAR, THE BOOK OF FIVE RINGS]
presents an ancient set of insightful Eastern texts hithertofore unpublished 
in the West. THUNDER IN THE SKY illuminates the Chinese secret of successful 
leadership, which is the ability to craft strategies based on a keen grasp of 
the desires and strengths of one's competitors and allies. Providing 
stimulating tools for strategic thinking and decision-making, these ancient 
writings will assist North American executives in achieving power and 
practicing sound leadership. US$15.00 [Can$20.25]

"THE ART OF BEING WELL INFORMED: WHAT YOU NEED TO KNOW TO GAIN THE WINNING 
 EDGE IN BUSINESS" - Andrew Garvin
The most crucial tool for all business people is often the hardest to obtain: 
accurate, reliable information. Having the *right kind* of information can 
make the difference between excellent decisionmaking and mere floundering. 
This state-of-the-art guide shows how to get the precise information needed to
maximize one's competitiveness and effectiveness. It also reveals how to avoid
information isolation and overload. To help executives cope with today's 
information explosion, the authors present a specific strategy for separating
information static from what's really important. PAPER. US$12.95 [Can$17.50]

"HIGH WIRE MANAGEMENT" - Gene Calvert
How can managers stack the deck in their favor when they take risks? Showing
that the starting point is to change one's *perception* of risk, Gene Calvert 
reveals the precise strategies needed to competently walk across any "risk 
highwire". Calvert uses examples of risk-takers in organizations such as MCI 
and Aetna to reveal easy-to-use tools for "winning with risk". The author also
explains how to nurture the skill of innovative risk-taking in others. 
US$24.95 [Can$33.70]

"SOFT SELLING IN A HARD WORLD" - Jerry Vass
In today's tough world, what is the true secret of sales success? Mastering 
the art of the *soft* sell, says Jerry Vass. Packed with surefire advice, this 
guide shows how to become a master "soft seller" in order to close more sales 
and genuinely enjoy the selling interaction. Rejecting outdated strong-arm 
tactics, Vass reveals how to become highly successful without having to engage
in uncomfortable or manipulative behavior. "A candidate for the best book on 
selling ever written" - John Naisbitt, author of MEGATRENDS. US$12.95 
[Can$17.50]

"ZEN AND THE ART OF MAKING A LIVING" - Laurance Boldt
For Laurance Boldt, the first step in finding a satisfying career is 
enivisioning yourself as the "artist of your own life". In this refreshing 
handbook, Boldt guides readers through a complete career-transformation 
process. First, he shows how to identify work you would find satisfying. Then 
he reveals the precise steps necessary to find - or create - that work. The 
author also shows how to write a resume, conduct a job search, start a 
business, work freelance and manage multiple careers. PAPER. US$16.00
[Can$21.60]

"THE NEW RITES OF PASSAGE AT $100,000+: THE INSIDER'S LIFETIME GUIDE TO 
 EXECUTIVE JOB-CHANGING AND FASTER CAREER PROGRESSION" - John Lucht
America's number one bestselling career guide for job-changing executives 
since 1988, John Lucht's nationally-acclaimed handbook is now completely 
updated for the recession-plagued, downsize-crazy 1990's. The anemic American
economy - coupled with the harsh reality that there is no such thing as job 
security - makes this newly-revised edition more valuable than ever. Lucht 
shows executives who have been fired - or those who are afraid that they might
be - how to land a satisfying new position despite the troubled job market.
US$29.95 [Can$40.45]

"HEALING THE WOUNDS" - David Noer
Downsizing is raging like an epidemic through the North American workplace.  
For those it touchs - both those laid off and those who remain - it can be 
terribly demoralizing. Is there an antidote? Absolutely, says Davis Noer, 
whose new guide promotes corporate-wide healing. Providing practical 
guidelines for coping, Noer reveals how to throw off the debilitating symptoms
of "survivor sickness". He also shows how to start the challenging but 
rewarding work of promoting new personal and corporate growth within the 
downsized organization. US$22.95 [Can$30.95]
  
"THE LEARNING IMPERATIVE: MANAGING PEOPLE FOR CONTINUOUS INNOVATION" - ed. by
 Robert Howard
Innovation separates the soaring companies from the sinking ones. But how can
an organization gear itself for innovation? According to Robert Howard it must
make a bold effort to empower people through learning, as shown by HARVARD 
BUSINESS REVIEW articles. This timely book also includes pieces by management 
gurus like Peter Drucker; interviews with leading CEO's such as Nicholas Hayek 
of SMH, maker of Swatch watches; and profiles of companies such as Wal-Mart.
Published by the Harvard Business School. US$29.95 [Can$40.45]

"FREE MONEY FROM THE FEDERAL GOVERNMENT FOR SMALL BUSINESSES AND
 ENTREPRENEURS" - Laurie Blum
There's no free lunch but, in the U.S.A. at least, thanks to Uncle Sam, there
*is* free money! Free money expert Laurie Blum presents more than 1,500 
sources of capital for starting or growing a small business. Spotlighting the 
federal government's free-money buffet, Blum tells how to tap into everything
from SBA and SBIC financing to obscure programs from more than 50 other 
agencies in order to obtain free grants of $5,000 to more than $100,000.
PAPER. US$14.94 [Can$20.25]

"THE TRUST FACTOR: LIBERATING PROFITS AND RESTORING CORPORATE VITALITY" 
 - John Whitney
Corporate turn-around guru John Whitney shows that the number one strangler of
business today is mistrust - between sales and marketing, between design and 
manufacturing, between suppliers and purchasing. He warns that unless 
businesses dismantle their mistrust-breeding hierarchies, they'll remain so 
inwardly focused that they'll *never* focus where they should - on the 
customer. Submitting radical proposals for rooting out waste, Whitney shows 
how trust can help an organization operate at a whole new level of efficiency.
US$22.95 [Can$30.95]


"1994 *INFORMATION PLEASE* BUSINESS ALMANAC AND DESK REFERENCE" - ed. Seth 
 Godwin
Imagine how your productivity would increase if you could consult *one* 
reference, instead of wading through dozens of directories, trade directories
and industry newsletters. That's exactly the productivity-boosting power 
businesses enjoy with this reference, which lists thousands of crucial contact
names, addresses and phone numbers in virtually every field of business. 
Executives get the instant, up-to-date information need on a comprehensive 
array of topics - from Marketing to Computers to Manufacturing. US$29.95
[Can$40.45]

"CREDIBILITY: HOW LEADERS CAN GAIN AND LOSE IT, WHY PEOPLE DEMAND IT" - Kouzes
 and Posner.
This long-awaited follow-up to the bestseller THE LEADERSHIP CHALLENGE 
spotlights the crucial ingredient everyone must have to lead successsfully -
credibility. Using powerful examples of real-life managers in action, Kouzes 
and Posner reveal the six disciplines that strengthen a leader's credibility.
With strategies based on surveys of more than 15,000 people, 400 case-studies
and 40 in-depth interviews, the authors show leaders how to spur greater 
initiative, risk-taking, and productivity by trusting their employees and by
*being* trustworthy. US$24.95 [Can$33.70]

"TIGHT SHIPS DON'T SINK: PROFIT SECRETS FROM A NO-NONSENSE CEO" - Gary
 Sutton
Renowned for his straight talk, Gary Sutton - one of the USA's most successful
turn-around managers - offers small and mid-sized businesses this no-nonsense
guide to maximizing profits. Using the metaphor of the business-as-ship, 
Sutton shows how to avoid the egotism, waste and other "icebergs" that can 
sink even the most sea-worthy vessels. To help executives steer the "ship"
confidently and without calamity, Sutton reveals 150 tactics guaranteed to cut
costs, trim fat, and make a company more buoyant. PAPER. US$14.95 [Can$20.25]

"MANAGING FOR THE FUTURE" - Peter Drucker.
Now "the man who changed the face of industrial America" [Tom Peters] brings 
together all his most exiting ideas on business practices, economices, change 
management, and corporate evolution. Drucker shows how to resolve scores of 
problems that have arisen in the American workplace during the last five years
A national bestseller in hardcover, this handbook is absolutely essential for 
every manager who wants to stay ahead of the pack. PAPER. US$12.00
[Can$16.20]

"MARKETING TO THE AFFLUENT" - Dr. Thomas Stanley
The affluent in America are unique, and it takes innovative marketing skills 
to succeeed in selling them, according to Dr. Thomas Stanley, a recognized 
authority on the affluent market. Stanley shows that, contrary to advertizing
stereotypes, the wealthy American is more than likely to live conservatively, 
making him difficult to target. This guide reveals the buying and patronage 
habits of the wealthy, and the selling techniques that have proven effective 
with them. US$55.00 [Can$74.25]

"NETWORKING WITH THE AFFLUENT AND THEIR ADVISORS" - Dr. Thomas Stanley
The top one percent of the households in America account for nearly 40% of the
wealth. They report that "word of mouth" endorsements are the most influential
in their decisions to patronize a variety of product and service providers. Dr.
Stanley shows that, dollar for dollar, the most productive way to penetrate 
the affluent market is to network with its members and key individuals in 
their important affinity groups in order to get these endorsements. PAPER.
US$35.00 [Can$47.25]

"SELLING TO THE AFFLUENT" - Dr. Thomas Stanley
In his earlier book, MARKETING TO THE AFFLUENT, Dr. Stanley showed how to 
pinpoint where the money is. Now he shows you how to push the hot buttons of 
the people you've found. Whether you're a sales professional in investments, 
autos, real estate, or any of the other areas that frequently target the 
wealthy buyer, Dr. Stanley's methods will help you improve your closing 
percentage...and income! Provides actual dialogues and case studies. US$55.00
[Can$74.25]

"THE START UP GUIDE: A ONE YEAR PLAN FOR ENTREPRENEURS" - David Bangs
Bangs uses the same step-by-step, no-jargon method that made THE BUSINESS 
PLANNING GUIDE [US$19.95, Can$26.95] a bestseller to guide those with no 
formal training through the process of beginning a successful business. 
Provides a practical timetable for covering all the basics before opening a  
new business. PAPER. US$19.95 [Can$26.95]

"BEYOND ENTREPRENEURSHIP: TURNING YOUR BUSINESS INTO AN ENDURING GREAT COMPANY"
 - Collins and Lazier
This inspiring yet eminently practical guide shows entrepreneurs how to steer
a company to enduring greatness. Leadership style, vision, corporate strategy,
innovation, tactical excellence and other key elements are all explored in 
depth. US$19.95 [Can$26.95]

"THE COMPLETE GUIDE TO CONSULTING SUCCESS" - Shenson and Nicholas
A step-by-step handbook to building a successful consulting practice, complete
with forms and agreements. The authors reveal secrets that differentiate the
truly successful consultants from the also-rans. Readers developing a practice
will learn such vital survival skills as how to build a strong reputation, 
how to lure prospective clients, how to negotiate contracts, and how to deal 
with periodic famines. Also contains invaluable tips for more experienced 
consultants. The book contains dozens of ready-to-use contracts, letters and
forms that will get readers started immediately on the road to higher profits 
and more satisfied clients. US$29.95 [Can$40.45]

"HOW TO FORM YOUR OWN CORPORATION WITHOUT A LAWYER FOR UNDER $75 DOLLARS"
 [20th Anniversary edition] - Ted Nicholas.
Learn how easy it is for just about anybody to incorporate in the U.S. With 
this easy-to-use format, prospective entrepreneurs discover the unique 
advantages of incorporating while learning how quick, easy and inexpensive the
process can be. The book explains how to avoid the hassle of lawyers and how 
to save from $300 to $3000 in legal fees by following the simple instructions. 
Thousands of other businesses have followed the advice in this book, updated 
annually since 1972. It includes a complete set of forms, a certificate of 
incorporation, minutes, bylaws, and more. PAPER. US$19.95 [Can$26.95]

"HOW TO PUBLISH A BOOK AND SELL A MILLION COPIES" -Ted Nicholas
Just about *everyone* has a lifetime of experience, skills and answers in one 
or more specialized fields, interests or hobbies that others would gladly pay 
good money to learn. This practical and comprehensive book debunks the myths 
of the publishing world and gives authors the information they need to publish 
books themselves. Self-publishing is one form of entrepreneurship, says Ted 
Nicholas, and can be approached like any other entrepreneurial endeavor - with
determination, hard work, and the desire to "do it yourself". Using real-life
examples of successful self-published books, the author offers time-tested 
tips covering all areas of book publishing. PAPER. US$19.95 [Can$26.95]

"HIT THE GROUND RUNNING: WINNING SECRETS FOR KEEPING YOUR CAREER ON TRACK AND
 MOVING FORWARD" - Gene Garafolo
This insider guide reveals practical solutions to the problems and challenges 
faced by managers struggling to survive in a down-sized corporation. 
Professionals learn how to self-manage a career, master the skills needed to 
stay on the fast-track, survive corporate political in-fighting, protect self 
interests in the face of company takeovers, and more. Organized in three major
sections: Career Management, Traditional Managerial Skills, and Real World 
Business Operations. PAPER. US$14.95 [Can$20.25]

"ADDING VALUE: A SYSTEMATIC GUIDE TO BUSINESS-DRIVEN MANAGEMENT AND LEADERSHIP"
 - Gerard Egan
Presenting a comprehensive way of looking at a company's real business needs -
including strategy, leadership, structure, human resources, and organizational
culture - this new book provides managers with the basic skills needed to move
beyond their own area of the organization and add real value to the business 
as a whole. Egan offers not just theoretical constructs but three practical, 
integrated models that show managers how to design, facilitate, and assess
business and organizational processes; initiate and manage innovation and 
change; and deal effectively with an organization's politics and culture.
US$27.95 [Can$37.75]

"BREAKING FREE FROM CORPORATE BONDAGE: DO WHAT YOU REALLY WANT TO DO, CONTROL
 YOUR OWN FUTURE" - Michael Dainard
This fascinating and encouraging book profiles successful people who have 
abandoned corporate life [or who have been "forced out"], then launched a 
business of their own and found freedom and fulfilment. Author Michael Dainard
knows the feeling from the inside: once a successful television executive, he 
severed the "golden handcuffs" of corporate life to pursue his love of writing 
and teaching. Dainard shows how the disaster of losing one's job may be a 
blessing in disguise, without painting a rosy, unrealistic picture. PAPER.
US$17.95 [Can$24.25]

"THE 100 BEST JOBS FOR THE 1990's AND BEYOND" - Carol Kleiman
One of the nation's foremost experts on jobs taps years of research to 
consider the future workplace, trends and the training skills and knowledge 
necessary to guide a career path through the changes of the coming decade. 
Part one of the book focuses on the practical, critical components of the job 
path, while part two offers a directory of the 100 best jobs. PAPER. US$19.95
[Can$26.95]

"CUSTOMER-DRIVEN STRATEGY: WINNING THROUGH OPERATIONAL EXCELLENCE" - Thomas
 Wallace
Shows companies how to make the customer the centre of their competitive 
strategies. Wallace offers successful strategies that include: achieving 
change with zero trade-offs; forging a new, more productive relationship with 
suppliers; investing in people, not just equipment; developing an entirely new 
mindset on continuous improvement; and implementing a team-based approach to
new product development. In dozens of case-histories, Wallace describes how 
successful companies have triumphed in the marketplace by not just putting 
their customers first, but by making them the force that drives the business. 
US$30.00 [Can$40.50]

"THE GROWTH CHALLENGE: HOW TO BUILD YOUR BUSINESS PROFITABLY" - Stephen
 Stumph
Neither "professional management" nor an infusion of ready cash is the answer
to building a small venture past its start-up, argues Stephen Stumph, the 
author of this controversial new book. Rapid growth and continued 
profitability, Stumph claims, require the *active leadership* of an 
entrepreneur with vision and the ability to inspire others to reach that 
vision. It's leadership, not money, which is the key challenge for the growing 
business. US$22.95 [Can$30.95]

"THE HIGH PERFORMANCE ENTERPRISE: EMPOWERING YOUR PEOPLE IN NINE VITAL STEPS"
 - Donna Neusch
This is an exciting, hands-on book for companies and managers struggling to 
achieve the ever-higher levels of performance required today. What sets this 
book apart is that it offers a real sense of direction and much practical 
advice. Moving beyond the "touchy-feely" approach to empowerment, Donna Neusch
and Alan Siebanaler have designed a nine-step program for worker-empowerment
that has been tested and proven in dozens of companies ranging from mid-sized
businesses to Fortune 500 firms. US$30.00 [Can$40.50]

"LEADING TEAMS: MASTERING THE NEW ROLE" - Zenger, Musselwhite, Hurson, Perrin
Implementing successful teams presents the challenge of training team members
to take more responsibility for their work. But the greater challenge is 
preparing managers and supervisors to assume their new roles. LEADING TEAMS is
a comprehensive guide to the art of shared leadership - helping the team to 
perform activities that managers once performed alone. Included is a section 
on the leader as a "change agent", to help the msanager become a valued "
navigator" rather than a victim during the organizational transition to teams.
LEADING TEAMS focuses specifically on the role of the leader as the key to 
long-term success. US$30.00 [Can$40.50]

"HOW TO BUILD AND MANAGE A WINNING PROJECT TEAM" - James Lewis
The first book that combines two critical management technologies - project 
management and teams - for impressive results. It provides step-by-step 
instructions that will help readers manage a successful team effort and 
overcome typical obstacles. Shows how to handle special team problems 
associated with matrix models, temporary assignments and sub-contractors. The
book provides ready-made questionnaires to help readers diagnose team problems,
and includes ready-made solutions. US$26.95 [Can$36.40]

"HOW TO PREPARE A RESULTS-DRIVEN BUSINESS PLAN" - Massarella, Zorsch et al.
The heart of a business is the business plan. This step-by-step business 
planner covers every aspect of developing an airtight plan. Published in "work 
book" format, with plenty of "how to" checklists, samples and graphics, this 
planning guide will become a life-saver for many organizations. The book 
discusses current changes and trends in business and strategic thinking. A 
computer template is also included to make it easy for computer users to get 
the full benefit of this helpful book. PAPER. US$65.00 [Can$87.75]

"HOW TO TRAIN AND DEVELOP SUPERVISORS" - Donald Kirkpatrick
Offering a systematic approach for trainers and human resources managers, 
Kirkpatrick's book not only fully covers planning, implementation and 
evaluation, but also presents 11 valuable case-studies of in-house programs at
major companies that show how to: improve the attitudes, knowledge and skills 
of supervisors; make the most of internal and external training programs; 
conduct effective performance appraisals; select and train new supervisors.
US$49.95 [Can$67.45]

"THE LIVING ORGANIZATION: TRANSFORMING TEAMS INTO WORKPLACE COMMUNITIES"
 - John Nirenberg
This powerful book shows managers the next step after teams - creating a 
workplace community. A blueprint for this type of transformation is laid out 
with real-world examples and a how-to strategy for turning round a 
disenchanted workforce. The first book to help managers understand and control
the forces leading to the transformation of today's organizations from a 
management vs. labor struggle into productive, cooperative workplace 
communities. US$30.00 [Can$40.50]

"MANAGING TO KEEP THE CUSTOMER: HOW TO ACHIEVE AND MAINTAIN SUPERIOR CUSTOMER
 SERVICE THROUGHOUT THE ORGANIZATION" [Rev. ed.] - Desatnick and Detzel
Without excellent customer service no business will survive today's 
competitive market. The authors show how to select and develop the motivated,
well-trained, high-quality front-line work force that keeps customers coming 
back. They look at the training and management practices of 19 companies noted
for superior service - including Federal Express, Walt Disney, Delta, Hewlett-
Packard, AT&T and Citicorp - and show how to cultivate a total organizational 
commitment. US$25.95 [Can$35.00]

"THE PRENTICE HALL SMALL BUSINESS SURVIVAL GUIDE: A BLUEPRINT FOR SUCCESS"
 - Prentice Hall Editorial Staff
In today's uncertain economic climate, and with many small businesses fighting 
for survival, this bluprint for small business success couldn't be more timely.
It lays out in an easy-to-understand, practical fashion all the key steps a 
small business owner can take to improve operations, trim costs, and get 
employees to work smarter, more efficiently and more enthusiastically. It's 
filled with proven strategies, cautions, and how-to-do-it advice that cover 
every major business area. PAPER. US$16.95 [Can$22.90]

"THE PROMOTABLE WOMAN: ADVANCING THROUGH LEADERSHIP SKILLS" [2nd ed.] - Norma
 Carr-Ruffino
The skills and information needed to be successful, while avoiding the common 
detours that waste precious time, are provided in this book. Basic management 
principles are combined with the latest research to help solve the unique 
problems women face in the business environment. PAPER. US$16.95 [Can$22.90]

"SECRETS OF ENTREPRENEURIAL LEADERSHIP: BUILDING TOP PERFORMANCE THROUGH TRUST
 AND TEAM WORK" - Ted Nicholas
Small businesses may start as one- or two-person operations, but as a business
grows entrepreneurs must learn how to lead employees. This book describes how
Nicholas, a direct marketing entrepreneur, created a postive, productive 
environment in his industry-leading firm, Enterprise Publishing, that pushed 
it to the top of the direct-marketing pyramid. Trust is the glue that holds 
together every top-flight organization, argues the author, who reveals the 20
methods he uses to build trust between his managers and employees. By 
following the techniques he describes, entrepreneurs can inspire their own 
employees and organizations to greatness. US$19.95 [Can$25.95]

"THE TEAMNET FACTOR: BRINGING THE POWER OF BOUNDARY-CROSSING INTO THE HEART OF
 YOUR BUSINESS" - Lipnack and Stamps
By forming boundary-crossing teams, companies are able to tap the collective 
creative power of networks - hence the name TeamNet. This new form of 
organization promises to be the driving force behind successful enterprises as
they move into the 21st century.It requires an entirely new mindset, and the 
flexibility to cooperate at the same time. Companies that master the TeamNet
factor will dominate their markets over the next decade. US$24.00 [Can$32.40]

"TOTAL QUALITY SERVICE: HOW ORGANIZATIONS USE IT TO GAIN COMPETITIVE ADVANTAGE"
 - Stanley Brown
The Federal Express motto captures the formula for success - "People. Service.
Profit." In the same sentiment, the author explains the rules of doing 
business in the '90s, specifically - "doing more with less". Companies must 
find a way of eliminating redundancies and inconsistencies, and take a long 
look at themselves internally to increase the quality of service and the 
opportunities for cost savings. This book provides a step-by-step plan for 
creating a service culture that suits your organization, and fosters growth 
potential. TOTAL QUALITY SERVICE is based on case histories and personal 
interviews with companies around the world, including American Express, Toyota
and Northern Telecom. US$21.95 [Can$29.65]

"THE VEST-POCKET MBA" - Shim, Siegel, and Simon
All the guidelines, illustrations, and "how-to's" needed to analyze and solve 
any business problem are found in this 320-page, pocket-sized sourcebook. It 
delivers fast answers to questions on asset management, cost controls, 
investment evaluation, operational research and more. US$29.95 [Can$40.45]

"THE COMPLETE SELLING SYSTEM: SALES MANAGEMENT TECHNIQUES THAT CAN HELP ANYONE
 SUCCEED" - Pete Frye
The salesperson who doesn't know why results are down or who makes lots of 
presentations but not enough closes needs to install a top-to-bottom selling 
system. Pete Frye provides the structure for doing just that. THE COMPLETE 
SELLING SYSTEM can help any manager or salesperson, even those with no sales
management experience, find the solution to some of the most common dilemmas 
in managing sales. US$21.95 [Can$29.65]

"THE GOLDEN MAILBOX: HOW TO GET RICH DIRECT MARKETING YOUR PRODUCT" [Rev.ed.]
 - Ted Nicholas
Direct-marketing wizard Ted nicholas founded Enterprise Publishing 20 years 
ago with the book HOW TO FORM YOUR OWN CORPORATION WITHOUT A LAWYER FOR UNDER
$50. He has since established his firm as a leader in direct-response 
publishing. Here he shares the little-known secrets of his success, gleaned 
from years of testing and analysis in all types of direct and client marketing.
This book shows how to select and price products and services; evaluate copy 
and layout; systematically test ads and analyse results; recognize a 
successful control; manage a house list of names; and more. Sample ads and 
copy, type spec tables, and helpful worksheets all aid in creating a 
successful campaign. PAPER. US$39.95 [Can$53.95]

"MARKETING YOUR INVENTION" - Thomas Mosely
Based on hundreds of invention evaluations, counselling sessions with 
inventors and negotiations with marketers and manufacturers, this resource 
dispels the myths and clearly communicates what inventors need to know to 
successfully bring their ideas to market. Topics include protecting an idea, 
characteristics of a successful new product, invention positioning, finding 
money, and licencing. PAPER. US$19.95 [Can$26.95]

"SALES DRIVEN" - Jack Matthews
This visionary but immensely practical book shows how to make every employee 
an ambassador for the company and a contributor to sales. Drawing upon 25 
years of experience in the toughest selling league of them all - Madison 
Avenue - the author provides a prescription for success that will help any 
business in any market. US$24.95 [Can$33.70]

"SECRETS OF CLOSING SALES" [6th ed.] - Roth and Alexander
The perennial bestseller on the art of closing sales - now updated to meet the
challenges of today's competitive and changing sales environment. Packed with 
surefire tactics, strategies and methods used by the most successful sales 
people, its new coverage includes sales-boosting insight into critical-path 
selling, group selling, strategic selling, consultative selling, conceptual 
selling, empathic selling, and key account selling. Highlighted by 53 how-they-
did-it case histories that clearly demonstrate successful selling strategies 
and tactics. US$18.95 [Can$25.60]

"SEGMENTING THE MATURE MARKET: IDENTIFYING, TARGETING AND REACHING AMERICA'S
 DIVERSE, BOOMING SENIOR MARKETS" - Morgan and Levy
People over 50 account for 43% of all U.S. households and half of all 
descretionary income. This comprehensive market guide is based on the 50+ 
STUDIES, a unique mathematical psychological-based study of 3,000 seniors. By
breaking down the market into key segments based on attitudes and motivations
as well as specific demographic and psychographic data, the authors reach a 
level of sophistication never before achieved in researching this market. 
Topics include detailed psychographic and demographic data; trends developing
among senior segments; attitudinal and motivational factors for purchasing; 
market opportunities to this population; and practical guidelines for reaching 
potential buyers. US$32.50 [Can$43.85]

"SELL AND GROW RICH: THE 10 HABITS OF HIGHLY-SUCCESSFUL SALES PEOPLE" - Joe
 Gandolfo
This amazing, energizing book illustrates Joe Gandolfo's secrets of successful
selling. All it takes, Gandolfo says in this instant sales classic, is self-
confidence, family support, and a true feeling for other people. In 
straightforward language and practical detail, he takes readers through all 
the steps of the sales process and the successful sales call. US$19.95
[Can$26.95]

"THE SELLING STARTS WHEN THE CUSTOMER SAYS NO" - Seelye and Moody
This guide provides a practical approach to identifying and conquering the 12
toughest situations involved in selling to top-level business decision-makers
Because business-to-business selling typically involves the the high-impact,
expensive products and services, the book focuses on long-term selling 
strategies for developing, nurturing and maintaining key client accounts. The 
difficult sell situations include: overcoming entrenched competition;selling 
to a committee, and getting a foot in the door. US$19.95 [Can$26.95]

"SUPERCHARGE YOUR SALES FORCE: APPLYING THE POWER OF COMPUTERS TO GET THE BEST
 FROM YOUR SALES TEAM" - Jon Liberman
This do-it-yourself guide shows sales managers and salespeople how to be more
efficient by using the sales management software to streamline and modernize 
the sales process to track accounts. Designed for those who have little 
computer knowledge, this text covers: the benefits of automating the sales 
department; evaluating and selecting software and hardware; installing and 
implementing sales management software; and specific recordkeeping needs.
US$22.95 [Can$30.95]

"THE COMPLETE WORK-AT-HOME COMPANION" [2nd ed.] - Herman Holtz
The author of HOW TO SUCCEEED AS AN INDEPENDENT CONSULTANT [US$27.95,
Can$37.75] presents all one needs to know to prosper as a home-based 
entrepreneur or employee. This new edition includes updated information on the
increasing use of electronic networks and other solutions for home businesses.
US$14.95 [Can$19.95]

"EMPOWERED TEAMS: CREATING SELF-DIRECTED WORKGROUPS THAT IMPROVE QUALITY,
 PRODUCTIVITY, AND PARTICIPATION" - Wellins, Byham and Wilson
Here are frank answers to questions about self-directed teams: how they work,
what makes them effective, when they are useful, how to get them going, and 
how to maintain their vigor and productivity over the long haul. PAPER.
US$12.95 [Can$17.50]

"THE FIRST BOOK OF INVESTING: THE ABSOLUTE BEGINNER'S GUIDE TO BUILDING WEALTH
 SAFELY" - Samuel Case
An investment guide for the rest of us! This easy-to-understand introductory
guide for beginners covers everything from stocks, bonds and real estate to 
rare coins and futures contracts. Samuel Case covers all the basics before 
examining more complex concepts and methods for individual customization.
US$22.95 [Can$30.95]

"GUERRILLA MARKETING: SECRETS FOR MAKING BIG PROFITS FROM YOUR SMALL BUSINESS"
 - Jay Conrad Levinson
When GUERRILLA MARKETING was published in 1983, Jay Levinson was the first to
present this innovative, take-no-prisoners approach to marketing for the small
business owner. Now completely revised, Levinson identifies how to reach the 
fastest-growing markets of the '90s. PAPER. US$11.95 [Can$16.15]

"HOW TO RUN A SMALL BUSINESS" [7th ed.] - J.K.Lasser Institute
Extensively revised to reflect new office technologies, late-breaking changes
in the U.S. tax and employment laws, and even the effects of the North 
American Free Trade Agreement, this A to Z resource answers hundreds of 
questions on everything from financing to firing, choosing a location, 
insurance, and more. US$27.95 [Can$37.75]

"HOW TO START, RUN AND STAY IN BUSINESS" - Kishel
With over 100,000 copies sold, this best-selling guide for entrepreneurs, now 
completely revised and expanded, has put businesses all over the U.S. on the 
road to success. Its unique interactive format contains score of checklists,
usable forms, and examples for every aspect of business operations. PAPER.
US$12.95 [Can$17.50]

*******************************************************************************

The Internet is now carrying a dazzling array of information services to 15
million computer users around the world. Use these state-of-the-art books to
access the Internet and take maximum advantage of its incredible high-tech 
benefits!
 
"HANDS ON INTERNET: A BEGINNING GUIDE FOR PC USERS" [w/disk] - Sacks and
 Stair.
Immerse yourself in the new frontier of Cyberspace! Through on-line sessions 
facilitated by this lucid beginner's guide, Internet neophytes will learn how 
to establish a connection, send Internet mail, participate in mailing lists 
and access files remotely by actually doing all of these activities on the
Internet with screen examples. Climb aboard and ride the cathode waves!
PAPER. US$27.95 [Can$33.75]

"NET GUIDE: YOUR MAP TO THE SERVICES, INFORMATION AND ENTERTAINMENT ON THE
 ELECTRONIC HIGHWAY" - Michael Wolff
Wonder what's going on in Cyberspace? Check NET GUIDE! Covering 60,000 
bulletin boards [BBS's], 9,000 networks, 500 libraries and all commercial 
services, this illustrated cross-referenced guide is the only one-stop source
of information on the increasing range of free offerings available via the 
Internet. PAPER. $22.00 [Can$29.70]

"THE INTERNET NAVIGATOR" - Paul Gilster
Now anyone with a computer and modem can benefit from the amazing Internet. 
Written specifically for new users, this guide shows exactly how to access the
Internet's vast resources and benefit from the unique features of the most 
popular member networks. Important topics include: tips for dial-up users, the
latest information on service providers, and maximizing e-mail. PAPER. 
US$24.95 [Can$33.70]

"INTERNET: GETTING STARTED" [Updated edition] - Marine, Ward, Neou
Would-be "Net-knacks" will appreciate the updated edition of this bestselling
handbook, which covers a host of Internet applications as well as types and 
costs of Internet access and service providers. It also provides step-by-step
guidelines for initiating access - including the latest registration 
information. "A remarkably comprehensive and clear, systematic guide". -
HPC Select News. PAPER. US$28.00 [Can$37.80]

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 WE WOULD GREATLY APPRECIATE YOUR KIND ASSISTANCE IN UPLOADING THIS FILE
      TO OTHER CANADIAN, U.S. AND FOREIGN BBS SYSTEMS. THANK YOU!

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                   Copyright [c] Wilderness Books, 1994.


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