

Contacts:	Mary Leddy	             		  Jane Lennon
		or Dana Lieske 			BookLink Technologies
		Lois Paul & Partners		(508) 657-7000, x3022
		(617) 862-4514			jlennon@booklink.com
		MCI 313-8782	

BookLink Technologies, Inc. Signs Distribution 
Agreement with Macmillan Publishing
		
A New Customizable Internet Viewer/Browser To Be Distributed To The 
Retail Channel Bundled With Macmillan's New Release of "Riding The 
Internet Highway" and Electronic Internet Yellow Pages


Wilmington, Mass., Oct. 25, 1994 - BookLink Technologies, Inc., a 
subsidiary of CMG Information Services, Inc. (NASDAQ: CMGI) and a 
developer of end user navigational tools for the Internet,  has entered 
an agreement with Macmillan Publishing Software Group in which Macmillan 
will exclusively distribute CMG's InternetWorks viewer/browser product 
for the North American retail market.  InternetWorks is available in two 
versions -- InternetWorks and InternetWorks Lite. 
	
Macmillan Publishing Software Group is a division of Macmillan 
Publishing, one of the largest distributors of Internet reference 
products.  The group will distribute shrink-wrapped versions of 
InternetWorks through major retailers, such as Egghead, CompUSA and Wal-
Mart.

In addition, BookLink Technologies has underwritten a special 
version of the best-selling book, Riding the Internet Highway, Deluxe 
Edition to bundle with InternetWorks products.  This special bundle will 
also feature an electronic version of New Rider's Internet Yellow Pages.  
The book from New Riders Publishing, Riding the Internet Highway, 
InternetWorks Edition, will feature specific information on InternetWorks 
as well as broad-ranging Internet coverage.  Macmillan Publishing will 
also explore shrink-wrapping the Lite version of InternetWorks with 
selected books in the future.

"We are delighted to be complementing our Internet navigational 
tools with Macmillan Publishing Software Group's expertise in bringing 
products into the retail channel," said David Wetherell, president of 
BookLink Technologies.  "The on-line services market is expanding 
rapidly, as corporations and users identify opportunities to use the 
Internet for commerce and communications.  We're looking forward to 
working with one of the leading distributors of Internet reference 
products to ensure that InternetWorks is widely available."	
	 
InternetWorks is a complete, Windows-based viewer/browser for the 
Internet.  InternetWorks has been designed for both casual and power 
users.  For casual users, InternetWorks provides a single, easy-to-use 
interface to all common Internet services and protocols.  For power 
users, including corporations and VARs, InternetWorks provides complete 
programmability and inter-application integration.  	
	
InternetWorks includes many features unavailable with other Internet 
viewer/browser products, such as complete multithreading, full OLE2 
support, a single interface for all services, true Windows orientation, 
and the ability to customize Internet access.  InternetWorks Lite 
includes the same navigational abilities as the full version; however, it 
offers limited multi-threading and does not offer full OLE2 support, 
Email (except for "mail to"), or the electronic version of New Rider's 
Internet Yellow Pages. 	
	
Both versions of InternetWorks include everything needed to begin 
using the Internet, including TCP/IP, Winsock and SLIP/PPP communications 
software; full support for all major Internet services and protocols, 
such as Email, Network News, HTTP, Gopher, FTP and WAIS; support for 
standard image and sound formats; 800# installation support; and a 
special start-up offer from Internet Express, a national Internet access 
provider, with a one month money-back guarantee.  InternetWorks runs 
under Windows 3.0, 3.1, Windows for Workgroups 3.11, Windows NT, and will 
support Windows95.

"Macmillan Publishing holds a strong reputation and presence in the 
computer retail channel and among resellers, making our distribution 
system one of the most effective available," said Doug Bennett, vice 
president of distributor and software sales at Macmillan Publishing.  "We 
are excited about our partnership with BookLink Technologies and the 
quality of their InternetWorks product.  Our distribution channels will 
give them access to a marketplace searching for Internet products.  We 
are looking forward to the success this product will have in the market."  
	
	
BookLink Technologies Inc. develops enabling software technologies 
that provide access to information on the Internet.  BookLink 
Technologies is a wholly owned subsidiary of CMG Information Services, 
Inc., a publicly held company (NASDAQ:  CMGI) with 1994 revenues of $19.4 
million and 225 employees.  Founded in 1968, CMG develops and markets 
information-based products and services used primarily by publishers and 
mutual funds in direct marketing.

Macmillan Publishing is the computer book and trade reference 
publishing division of Simon & Schuster, the publishing operation of 
Viacom Inc.  Based in Indianapolis, Macmillan Publishing's imprints 
include Macmillan Computer Publishing, Macmillan General Reference and 
Macmillan Library Reference.

Macmillan Computer Publishing is the world's largest publisher of 
computer books through the imprints of Que, Sams Publishing, New Riders 
Publishing, Hayden Books, Brady Publishing and Alpha Books.  Macmillan 
General Reference focuses on the travel, dictionary and encyclopedia, 
non-fiction trade, cooking and gardening, pet book, tax and test 
preparation reference markets.  Macmillan Library Reference publishes 
multi-volume and single-volume reference works in the humanities and 
social sciences for public libraries, high schools and college libraries.

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