




Contact:	Mary Leddy/Dana Lieske	Jane Lennon 
		Lois Paul & Partners	BookLink Technologies, Inc.
		617/862-4514		508/657-7000, ext. 
3022
		MCI 313-8782		jlennon@booklink.com


BookLink Technologies, Inc. Announces InternetWorks, 
A New Customizable Internet Viewer/Browser

Provides an integrated, easy-to-use interface to all common Internet 
services and protocols, as well as Email and Network News.

Wilmington, Mass., Oct. 24, 1994 -- BookLink Technologies, Inc., a 
subsidiary of CMG Information Services, Inc. (NASDAQ: CMGI) today 
announced InternetWorks, a complete, Windows-based  viewer/browser for 
the Internet.  InternetWorks has been designed for both casual and power 
users.  For casual users, InternetWorks provides a single, easy-to-use 
interface to all common Internet services and protocols.  For power 
users, including corporations and VARs, InternetWorks provides OLE2 
support for inter-application integration.
	

InternetWorks includes many features unavailable with other Internet 
viewer/browser products, such as complete multithreading for simultaneous 
document downloads, full OLE2 support, a single interface for all 
services, and true Windows orientation.  In addition, InternetWorks 
contains everything needed to begin using the Internet.  Included are: 
all required Internet communications software (TCP/IP, Winsock, 
SLIP/PPP); full support for all major Internet services and protocols, 
such as Email, Network News, HTTP, Gopher, FTP and WAIS; support for 
standard image and sound formats; 800# installation support; and a 
special start-up offer from Internet Express, a national Internet access 
provider, with a one month money-back guarantee.  InternetWorks runs 
under Windows 3.0, 3.1, Windows for Workgroups 3.11, Windows NT, and will 
support Windows95.  	
	
InternetWorks is completely multithreaded, significantly enhancing 
the user's productivity while on the Internet.  Multithreading eliminates 
waiting, meaning that while documents are being downloaded, an 
InternetWorks user can continue working on the Internet, performing 
activities such as:
	* reading documents that have already been downloaded
	* following hypertext links to other Internet documents 
	* commencing searches and additional simultaneous downloads 
	* checking on the status of all currently running transfers
	* sending and receiving Email browsing newsgroups printing 
  	  and saving downloaded documents.

This functionality is in sharp contrast to the capabilities provided by 
many other Internet viewer/browsers on the market today.  Those products 
require users to implement one download at a time, tying up their systems 
and precluding concurrent viewing or searching through other categories.

"The Internet is rapidly becoming a critical part of the computing 
landscape, vital to businesses and individuals," said David Wetherell, 
president of BookLink Technologies.  "We identified a serious absence of 
tools to make access easy, fast and customizable.   InternetWorks fills 
that void, providing a solution that doesn't require users to struggle 
with compatibility or communications issues."   
	
InternetWorks is programmable and customizable, enabling a new class 
of Internet-ready applications.  Because InternetWorks is OLE2-based 
(Microsoft's object linking and embedding technology), any programming or 
scripting language that supports OLE2 can use InternetWorks to access the 
Internet.  This includes Visual Basic or Visual C/C++.  Custom 
applications for Internet services can be created easily, without 
requiring users to be networking experts.  For example, a financial 
application designed to track an individual's net worth can use 
InternetWorks and Visual Basic to access the Internet at timed intervals 
to ascertain current stock and mutual fund information, place these 
values via OLE2 in a spreadsheet, and show current net worth. 

Key Features That Sets InternetWorks Apart 
	
InternetWorks includes many features that competitively 
differentiate the product from other Internet tools and packages, such 
as: 

Complete multithreading capabilities:
Every feature of InternetWorks is available to the user, no matter 
how many simultaneous downloads are running, making the product the 
only completely multithreaded Internet viewer/browser on the market. 
Full OLE2 support -- No other Internet viewer/browser offers full 
OLE2 support.  This feature allows linking, embedding and drag-and-
drop functionality to inter-application integration.  For example, a 
"live" Internet document can be embedded in a Microsoft Word 
document.  When the user clicks on a hypertext link in the embedded 
document, the information is automatically downloaded from the 
Internet. 

Multiple windowpanes:
InternetWorks allows the user to split the screen into as many panes 
as needed, displaying a different Internet document in each.  Benefits 
include simultaneous view of searches and lines of inquiry.

Single, integrated graphical user interface:
All Internet protocols and services are available from a single, 
easy-to-use interface.  In many competitive products, separate tools 
are provided for different services such as Email and news-readers, 
each with a different graphical user interface and requiring that 
each tool be accessed separately.  

Windows orientation:
InternetWorks was created "from the ground up" to run on Windows, 
and provides users with the same look and feel as their Windows 
desktop applications.  Many other Internet viewer/browsers are 
either directly Unix-based or comprised of ported Unix code. As a 
result, those products do not conform to standard Windows interface 
conventions or provide seamless access to such technologies as OLE2.

Customizability:
InternetWorks provides a range of options to customize the interface, 
including support for custom home pages, "clickable" bitmapped graphics, 
custom page layouts with single- and two-column printing, the creation 
of new HTML documents, and the ability to change display fonts and colors.

Electronic Internet Yellow Pages (IYP):
InternetWorks includes an electronic version of the New Rider's Internet 
Yellow Pages, with a directory of thousands of Internet sites, together 
with descriptions and comments about the sites.  This is particularly 
useful for new users who do not know their way around the Internet.

Support for all common protocols and formats:
InternetWorks supports a broad range of Internet protocols and formats, 
including: HTTP, Gopher, FTP, NNTP and SMTP protocols; and formats such 
as JPEG, GIF, BMP, XBM, WAV and AU.

Complete communications software provided:
Including TCP/IP, Winsock, SLIP/PPP.

Complete Email package included:
Users can communicate faster and more efficiently under one, integrated 
interface -- no more jumping between tools to send, retrieve and 
manage messages.

InternetWorks Lite, a freeware version of InternetWorks, provides 
many of the same capabilities available in InternetWorks, but has limited 
multithreading (only two simultaneous downloads), does not offer full 
OLE2 support or Email (except for "mail-to"), and does not include the 
electronic Internet Yellow Pages.

Pricing and Availability
 	
InternetWorks will be available in late November at all major 
computer and software retail stores, as well as directly from BookLink at 
1-800-453-SURF.  A special introductory price of $99 is available until 
January 31, 1995; after February 1, 1995, the MRSP will be $129.  
InternetWorks will be distributed to the retail channel by Macmillan 
Publishing.  InternetWorks Lite will be available for free in mid-
November online via FTP (download from ftp://ftp.booklink.com/lite) or 
directly from BookLink at 1-800-453-SURF.  Shipping and handling charges 
are $9.95 for orders placed directly with BookLink.  The Lite version 
will also be distributed with Internet related publications available 
through Macmillan Publishing.





BookLink Technologies Inc. develops enabling software technologies 
for the Internet, and is a wholly owned subsidiary of CMG Information 
Services, Inc.  CMG Information Services, Inc., is a publicly held 
company (NASDAQ:  CMGI) with 1994 revenues of $19.4 million and 225 
employees.  Founded in 1968, CMG develops and markets information-based 
products and services primarily for the publishing and finance industry 
sectors.
	
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All trademarks are the properties of their respective companies. 

